After several years of anticipation, Dillon Motor Speedway finally unveils its multi-year marketing campaign, Full Throttle.
The new slogan represents the “Full Throttle” attitude that Dillon Motor Speedway and their fans have in all of the innovative ideas at the speedway. The ultimate goal is to surpass the cutting edge of promoting in the Pee Dee. Last year, the speedway experimented with new social media tactics, as well as a free race and the results surpassed all predictions.